Grant Packard


Research Papers

If a peer-reviewed article is published and not open-access, the working paper link

below is NOT the same as the final article (i.e., new theorizing, additional analysis,

or new studies likely appear in the published article version).

"Conversation Dynamics: Identifying When Agent Language Impacts the Customer"

Li, Yang, Packard, G., and Berger, J (work in progress)

Conference Paper


Kang, C, Packard, G., and Wooten, D. B. (in the review process)

Working Paper

"How Concrete Language Shapes Customer Satisfaction"

Packard, G. and Berger J. (forthcoming at Journal of Consumer Research)

Published Article (Free / Open Access) 

"Thinking of You: How Second Person Pronouns Shape Cultural Success"

Packard, G. and Berger, J. (2020).

Published Article | Working Paper

"Many Labs 2: Investigating Variation in Replicability Across Sample and Setting"

Klein et al. (Packard, G. one of 185 replication lab collaborators)

Published Article

"How Should Companies Talk to Customers Online?"

McFerran, B., Moore, S. G., and Packard, G.

Published Article

"Are Atypical Things More Popular?"

Berger, J. and Packard, G. (2018)

Published Article | Working Paper

“(I’m) Happy to Help (You): Self- and Customer-Referencing in Firm Agent Language”

Packard, G., Moore, S. G., and McFerran, B. (2018)

Published Article | Working Paper

"Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice"

Laurie, N., Berger, J., Chen, Z., Li, B., Liu, B., Mason, C., Muir, D., Packard, G., Pancras, J., Schlosser, A., Sun, B., Venkatesan, R. (2018)

Published Article | Working Paper

“How Language Shapes Word of Mouth’s Impact,”

Packard, G. and Berger, J. (2017)

Published Article | Working Paper

“When Boastful Word of Mouth Helps Versus Hurts Social Perceptions and Persuasion”

Packard, G., Gershoff, A. and Wooten, D. B. (2016)

Published ArticleWorking Paper

“The Role of Network Embeddedness in Film Success”

Packard, G., Aribarg, A., Eliashberg, J. and Foutz, N. Z. (2016)

Published Article | Working Paper

“Social Dollars: The Economic Impact of Consumer Participation in a Firm-Sponsored Online Customer Community"

Manchanda, P., Packard, G., and Pattabhiramaiah, A. (2015)

Published Article | Working Paper

“Investigating Variation in Replicability: A “Many Labs” Replication Project"

Klein, R. A. et al. [Packard, G. one of 47 secondary co-authors] (2014)

Published Article | Working Paper

“Compensatory Knowledge Signaling in Consumer Word-of-Mouth"

Packard, G. and Wooten, D. B. (2013)

Published Article | Working Paper