If a peer-reviewed article is published and not open-access, the working paper link
below is NOT the same as the final article (i.e., new theorizing, additional analysis,
or new studies likely appear in the published article version).
"Conversation Dynamics: Identifying When Agent Language Impacts the Customer"
Li, Yang, Packard, G., and Berger, J (work in progress)
Kang, C, Packard, G., and Wooten, D. B. (in the review process)
"How Concrete Language Shapes Customer Satisfaction"
Packard, G. and Berger J. (forthcoming at Journal of Consumer Research)
Published Article (Free / Open Access)
"Thinking of You: How Second Person Pronouns Shape Cultural Success"
Packard, G. and Berger, J. (2020).
"Many Labs 2: Investigating Variation in Replicability Across Sample and Setting"
Klein et al. (Packard, G. one of 185 replication lab collaborators)
"How Should Companies Talk to Customers Online?"
McFerran, B., Moore, S. G., and Packard, G.
"Are Atypical Things More Popular?"
Berger, J. and Packard, G. (2018)
“(I’m) Happy to Help (You): Self- and Customer-Referencing in Firm Agent Language”
Packard, G., Moore, S. G., and McFerran, B. (2018)
"Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice"
Laurie, N., Berger, J., Chen, Z., Li, B., Liu, B., Mason, C., Muir, D., Packard, G., Pancras, J., Schlosser, A., Sun, B., Venkatesan, R. (2018)
“How Language Shapes Word of Mouth’s Impact,”
Packard, G. and Berger, J. (2017)
“When Boastful Word of Mouth Helps Versus Hurts Social Perceptions and Persuasion”
Packard, G., Gershoff, A. and Wooten, D. B. (2016)
“The Role of Network Embeddedness in Film Success”
Packard, G., Aribarg, A., Eliashberg, J. and Foutz, N. Z. (2016)
“Social Dollars: The Economic Impact of Consumer Participation in a Firm-Sponsored Online Customer Community"
Manchanda, P., Packard, G., and Pattabhiramaiah, A. (2015)
“Investigating Variation in Replicability: A “Many Labs” Replication Project"
Klein, R. A. et al. [Packard, G. one of 47 secondary co-authors] (2014)
“Compensatory Knowledge Signaling in Consumer Word-of-Mouth"
Packard, G. and Wooten, D. B. (2013)