Grant Packard
consumer
language
enthusiast
Research Papers
If a peer-reviewed article is published and not open-access, the working paper link
below is NOT the same as the final article (i.e., new theorizing, additional analysis,
or new studies likely appear in the published article version).
Altmetrics and PlumX metrics presented where the journal supports indexing. Roll over for details and links.
"The Emergence and Evolution of Consumer Language Research"
Packard, G. and Berger, J. (2024)
Published Article (Free / Open Access)
"Style, Content, and the Success of Ideas"
Boghrati, R., Berger, J., and Packard, G. (2023)
"Conversation"
Packard, G., Li, Y., and Berger, J (title simplified as research is in the review process) (2023)
"How Verb Tense Shapes Persuasion"
Packard, G., Berger, J., and Boghrati, R. (2023)
Published Article (Free / Open Access)
"Wisdom from Words: The Psychology of Consumer Language"
Berger, J. and Packard, G. (2023)
"Marketing Insights from Text Analysis"
Berger, J., Packard, G., Boghrati, R., Hsu, M., Humphreys, A., Luangrath, A., Moore, S., Nave, G., Olivola, C., and Rocklage, M. (2022)
"Expression Modalities: How Speaking versus Writing Shapes Word of Mouth"
Berger, J., Rocklage, M. D., and Packard, G. (2022)
"Using Natural Language Processing to Understand People and Culture"
Berger, J. and Packard, G. (2022)
"How Concrete Language Shapes Customer Satisfaction"
Packard, G. and Berger J. (2021)
Published Article (Free / Open Access)
"Thinking of You: How Second Person Pronouns Shape Cultural Success"
Packard, G. and Berger, J. (2020)
"Many Labs 2: Investigating Variation in Replicability Across Sample and Setting"
Klein et al. (Packard, G. one of 185 replication lab collaborators) (2018)
"Are Atypical Things More Popular?"
Berger, J. and Packard, G. (2018)
“(I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions”
Packard, G., Moore, S. G., and McFerran, B. (2018)
"Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice"
Laurie, N., Berger, J., Chen, Z., Li, B., Liu, B., Mason, C., Muir, D., Packard, G., Pancras, J., Schlosser, A., Sun, B., Venkatesan, R. (2018)
“How Language Shapes Word of Mouth’s Impact,”
Packard, G. and Berger, J. (2017)
“When Boastful Word of Mouth Helps Versus Hurts Social Perceptions and Persuasion”
Packard, G., Gershoff, A. and Wooten, D. B. (2016)
“The Role of Network Embeddedness in Film Success”
Packard, G., Aribarg, A., Eliashberg, J. and Foutz, N. Z. (2016)
“Social Dollars: The Economic Impact of Consumer Participation in a Firm-Sponsored Online Customer Community"
Manchanda, P., Packard, G., and Pattabhiramaiah, A. (2015)
“Investigating Variation in Replicability: A “Many Labs” Replication Project"
Klein, R. A. et al. [Packard, G. one of 47 secondary co-authors] (2014)
“Compensatory Knowledge Signaling in Consumer Word-of-Mouth"
Packard, G. and Wooten, D. B. (2013)
