Grant Packard completed his Ph.D. at the University of Michigan (Ross School of Business). He also holds an MBA from McGill University and a B.S. (cum laude) from the University of Colorado at Boulder. Grant has previously taught at Wilfrid Laurier University (Lazaridis), the University of Toronto (Rotman), and the University of Colorado (Leeds). He joined the marketing area at the Schulich School of Business at York University in January 2019.
His industry expertise lies in data-intensive marketing strategies and channels (online, CRM, loyalty programs, research and analytics) in retail, media, cultural products, financial services, and consumer packaged goods. He's worked for or with brands including Bank of Montreal, Burger King, Chapters, Corning, Excite, Gillette, Indigo Books & Music, Kraft Foods, Molson, Rogers Media, Scotiabank, Yahoo! and many more.
Grant was recently selected as an MSI Young Scholar (top early-career marketing researchers) by the Marketing Science Institute, and received the 2020 Distinguished Alumni Award from the University of Michigan Ross School of Business.