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Grant Packard

consumer 
language
enthusiast

About Grant

Grant Packard completed his Ph.D. at the University of Michigan, Ross School of Business. He also holds an MBA from McGill University and a B.S. (cum laude) from the University of Colorado at Boulder. Grant has previously taught at Wilfrid Laurier University (Lazaridis), University of Toronto (Rotman) and the University of Colorado (Leeds). He joined the marketing area at the Schulich School of Business at York University in January 2019.


Grant's research advances theory on language, self-concepts, motivation, social perceptions and persuasion. It offers insights for marketers who want to understand consumer conversations in social media, online reviews, email, and in interactions with employees. For consumers, his research can help people identify who and what to believe in the rich and expanding sea of information we process about things and people (e.g., salespeople, politicians).


Before entering academia, Grant was a marketing executive for Chapters / Indigo (book retailer) and Excite Canada (search engine, media portal). He began his career consulting for a variety of clients at ad agencies DMB&B New York and BBDO Toronto. His industry expertise lies in data-intensive strategies and channels (online, CRM, loyalty programs, research and analytics) in retail, media, financial services, and consumer packaged goods. Grant was recently selected as an MSI Young Scholar (top early-career marketing researchers) by the Marketing Science Institute, and was profiled as one of Canada‚Äôs top marketing experts under the age of 30 by Marketing Magazine

 

Click here to view Grant's 

full academic resume.