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Grant Packard

consumer 
language
enthusiast

Hello, I'm Grant.

I'm an associate professor of marketing at the Schulich School of Business at York University in Toronto, Canada.


I study the production and consumption of language in the marketplace, ranging from how and why consumers talk about products and services in online reviews and communities, to how customer service and sales people speak to customers, and how language itself is consumed as a product (e.g., song lyrics). I also have research that examines self-presentation, social perception, and persuasion more generally.


My work has appeared at peer-reviewed journals including the Journal of Consumer Research, Journal of Marketing Research, Marketing SciencePsychological Science, and MIT Sloan Management Review, and is frequently presented at major conferences. Research I'm involved in has been covered by media including CBC, The Globe and Mail, Harvard Business ReviewNational Geographic, NPR, and The Wall Street Journal.