Grant Packard


Hello, I'm Grant.

I'm an Associate Professor of Marketing and Director of the Master of Marketing (MMKG) program at the Schulich School of Business at York University in Toronto.

I study language in the market. Things like how and why consumers talk about products in reviews and social media, the words service and salespeople use when speaking to customers, perceptions of things other people say to persuade or inform, and how language shapes cultural product success (e.g., song lyrics, writing). 

My work has been covered by CBCThe Globe and MailHarvard Business ReviewNational GeographicNPR, The Wall Street Journal, and others. My original research appears at outlets such as the Journal of Consumer Psychology, Journal of Consumer ResearchJournal of Marketing ResearchMarketing SciencePsychological Science, and MIT Sloan Management Review. I currently serve as Associate Editor at the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing.