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Grant Packard

consumer 
conversations
enthusiast

Research Papers

If a peer-reviewed article is published and not open-access, the working paper link

below is NOT the same as the final article (i.e., more editing or analysis was done).



“(I’m) Happy to Help (You): Self- and Customer-Referencing in Firm Agent Language”

Packard, G., Moore, S. G., and McFerran, B.

Working Paper


"Beyond Truth and Lies: Evasion as an Alternative to Deception"

Kang, C, Packard, G., and Wooten, D. B.

Working Paper


“How Language Shapes Word of Mouth’s Impact,”

Packard, G. and Berger, J. (2017)

Published Article | Working Paper


"Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice"

Laurie, N., Berger, J., Chen, Z., Li, B., Liu, B., Mason, C., Muir, D., Packard, G., Pancras, J., Schlosser, A., Sun, B., Venkatesan, R. (2017)

Published Article | Working Paper


“When Boastful Word of Mouth Helps Versus Hurts Social Perceptions and Persuasion”

Packard, G., Gershoff, A. and Wooten, D. B. (2016)

Published ArticleWorking Paper


“The Role of Network Embeddedness in Film Success”

Packard, G., Aribarg, A., Eliashberg, J. and Foutz, N. Z. (2016)

Published Article | Working Paper


“Social Dollars: The Economic Impact of Consumer Participation in a Firm-Sponsored Online Customer Community"

Manchanda, P., Packard, G., and Pattabhiramaiah, A. (2015)

Published Article | Working Paper


“Investigating Variation in Replicability: A “Many Labs” Replication Project"

Klein, R. A. et al. [Packard, G. one of 47 secondary co-authors] (2014)

Published Article | Working Paper


“Compensatory Knowledge Signaling in Consumer Word-of-Mouth"

Packard, G. and Wooten, D. B. (2013)

Published Article | Working Paper