Grant Packard

That's me looking washed-out and blue. I'm a professor in the marketing department at the Laurier School of Business and Economics at Wilfrid Laurier University in Waterloo, Ontario, Canada. I study consumers' interactions with each other and firms, mostly to try to understand when, why and how people manage the "presentation" of themselves to others. My research leverages theory and methods from experimental social psychology, network theory, and basic empirical quantitative analysis.