| 

Grant Packard

consumer
interactions 
enthusiast

That's me looking washed-out and blue. I'm a professor in the marketing department at the Laurier School of Business and Economics at Wilfrid Laurier University in Waterloo, Ontario, Canada. I study consumers' interactions with each other and firms, mostly to try to understand when, why and how people manage the "presentation" of themselves and consumption-related information to others. My research leverages theory and methods from experimental social psychology, network theory, and basic empirical quantitative analysis.

Hello, I'm Grant.

Welcome to my 'personal site'. Academics seem to do this kind of thing to interact with people that might be interested in their work. You know, get the word out on research, share things we find interesting, and connect with like-minded or curious people. So here you go. The site is a work in progress... I hope to expand. In the mean time, enjoy your visit, and be in touch!

You want bloviate?