Grant Packard


I'm an assistant professor in the marketing area at the Laurier School of Business and Economics at Wilfrid Laurier University in Waterloo, Ontario, Canada. I study how people manage or process self-concepts and self-interest in consumer social interactions. These consumer interactions include word of mouth, conversations with firm employees, and social media behaviours.  I usually investigate these interactions in technology-mediated settings (e.g. social networks, reviews, email, phone). My research primarily leverages theory and methods from experimental social psychology, but sometimes applies mathematical sociology (network theory) and basic empirical quantitative analysis.

Hello, I'm Grant.

Welcome to my 'personal site'. Academics do this kind of thing to interact with people that might be interested in their work. You know, get the word out on research, share things we find interesting, and connect with like-minded or curious people. So here you go. The site is a work in progress... I hope to expand. In the mean time, enjoy your visit, and be in touch!

You want bloviate?