Grant Packard


Hello, I'm Grant.

I'm an assistant professor of marketing at the Lazaridis School of Business and Economics at Wilfrid Laurier University in Waterloo, Canada.

Most of my research looks at the production and consumption of language in the marketplace, ranging from how and why consumers talk about products and services in online reviews and communities, to how customer service and sales people speak to customers, and how language itself is consumed as a product (e.g., song lyrics).

My work has appeared at leading journals including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Psychological Science, major academic conferences, and in a variety of media outlets.

Curious? Check out some online press coverage below, access the original research papers, read my bio and CV, or contact me!