Grant Packard


I'm an assistant professor in the marketing area at the Laurier School of Business and Economics at Wilfrid Laurier University in Waterloo, Ontario, Canada. 

I study how people manage or process self-concepts and self-interest in consumer social interactions. These interactions include word of mouth, conversations with firm employees, and social media or online community behaviours.  I usually investigate these interactions in technology-mediated settings (e.g. social networks, reviews, email, phone). 

My research primarily leverages theory and methods from experimental social psychology, but sometimes also applies mathematical sociology (network theory) and basic empirical quantitative analysis.

Hello, I'm Grant.

Welcome to my 'personal site'. Academics do this kind of thing to interact with people that might be interested in their work. 

You can check out my research and connect with me if you're interested in chatting about stuff related to my work. 

Enjoy your stay!