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Grant Packard

consumer 
conversations
enthusiast

Hello, I'm Grant.

I'm an assistant professor of marketing at the Lazaridis School of Business and Economics at Wilfrid Laurier University in Waterloo, Canada.


I study why and how people talk to each other about products, how this talk impacts the listener's beliefs about the speaker and the products they talk about, and the behavioural and economic outcomes of such social interactions.


My work has appeared at leading journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and the International Journal of Research in Marketing, major academic conferences, and in industry or popular press outlets.



Curious? Check out some highlights below, read my bio and CV, or contact me!